Tuesday, April 23, 2013

Social Media & We



Evolution of the world is still a mystery. Each species is unique in nature with its own set of advantages & disadvantages. The advantage of a man lies in the ability to Think and Make and the disadvantage lies in Think & Break. One side of him wants to Use and the other side wants to Misuse. The God in him says Appreciate but the Devil in him growls Criticize. A transparent medium has been created to use & to misuse, to Appreciate & to criticize, to Boast & to be modest, to speak  & to suppress, to  Learn & to Teach, to share & to Snatch and the whole world has fallen apart. There is ruckus everywhere. As a result,  a huge revolution called Information revolution has taken place, thanks to Social Media.

We can never live the way we once lived. WWW & 2G together have revolutionized everything. It has made the world a smaller, cheaper and a well-connected place. It has given the word “Miss” a miss. IOS and Android keep you engaged throughout the day more than your work. E-paper & online news websites get you tons of interesting bits that keep you occupied for a very long time. Networking professionally and personally happens across locations 24*7 & more importantly you will never forget your wife’s birthday anymore with regular updates from everywhere.

Why the social media has done exceeding well is that with a username and an 8 letter password it has given you an Identity and Voice. Another important reason for its success is your excessive interest in someone else’s life.  It has opened the floodgates of constructive thoughts, poetic expression and underlying anxieties but at the same time it brought along Abuse, Criticism and Plagiarism. It has also reduced the barriers between the celebrity world and the common man but it also propagated hate among them at the same time. It can bring you together with your closest friend but it can also distance you from the same over a petty issue. It is a great way to promote your business but businesses include Porn & Adultery. It gives you fond memories & worse experiences at the same time.

The impact is huge and irreversible. It gave us voices but we turned it into noise. There is a lot of negativity in the air. When we compare our lives 10 years ago and today, a lot has changed. Our mindsets, preferences, attitudes, habits have gone for a spin. Internet, chatting and dating have become a necessity. It’s immature to comment on whether social media is good or bad but the impact is definitely there right from governance to gang rapes. It depends on where you stand between the extremes.

PS:  Social Media is like electricity, it has become so addictive that we cannot imagine our lives without it. It has such great potential that it is driving an entire generation on its track. Its job doesn’t end by giving a confirmed ticket to the passenger but also an enriching journey.